Our Story

At Phutro Man, we’re not just making clothes—we’re telling stories. Stories of heritage, grit, and the hands that bring each piece to life. Born into a family steeped in the textile export trade, our founder grew up surrounded by the hum of sewing machines, the smell of fresh fabric, and the rhythmic thud of block printing. 

Our name...

The name ‘Phutro’—Marwari for “handsome”—pays homage to the beauty and craft of this heritage. ‘Man’ bridges the gap between East and West, a nod to the multicultural influences that shape our vision.

Inspiring The World

Our craft starts with India’s soul: its fabrics. From the villages of Bagru to Sanganer, we source traditional materials and lean into centuries-old techniques like hand block printing. This isn’t fast fashion. It’s slow, deliberate, and personal. Each garment passes through the hands of skilled artisans who pour their history, culture, and expertise into every detail.

Our Mission & Vision

We come from a lineage of second-generation textile owners in India—people who know what it means to work hard, value artistry, and honor the past while shaping the future. Every piece we create carries these values. It’s not about trends; it’s about timelessness. It’s about making something with intention—beautiful, purposeful, and rooted in something real.

Our Mission & Vision

We’re not here to cut corners. We’re here to create clothes that mean something. Ethical production isn’t a buzzword for us—it’s a commitment. From the conditions our artisans work in to the sustainability of our processes, we’re building something that lasts. Because what you wear should feel good—not just on your skin but in your soul.

Phutro Man is for those who value craft over convenience, substance over flash. It’s for the modern man who respects tradition but isn’t bound by it. Together, we’re weaving stories of culture, sustainability, and timeless style. This isn’t just clothing—it’s a connection to something bigger.